Market Launch.
From shipped to live customers.
An eight-week sprint that takes a built product to live customers: landing page, onboarding sequence, lifecycle email, and a 30-day cohort dashboard measuring real outcomes.
- High-converting landing page + assets
- Onboarding flow + lifecycle email
- Paid + organic acquisition baseline
- 30-day cohort dashboard with retention curve
How the sprint runs.
Same shape every time: checkpoints you can plan around and artifacts you can hand to a board.
Get the story straight.
- Positioning + messaging tightened against real users
- Landing page wireframe + copy
- Brand assets audited / produced
- Channels chosen: paid, organic, partnership
Build the path in.
- Landing page shipped + A/B test ready
- Onboarding sequence in-product
- Lifecycle email (welcome, activation, win-back)
- Analytics events for activation + retention
Open the doors.
- Soft launch to private cohort
- Paid acquisition campaigns live
- Daily standup on funnel health
- Iteration on the highest-leverage step
Tell you what worked.
- Cohort retention dashboard live
- 30-day readout: what scaled, what didn't
- Recommendation on next investment
- Handover to in-house team or roll-on retainer
- A production-ready product (Build & Launch complete or equivalent)
- A target CAC / payback period you'd defend
- Brand or willingness to evolve it
- Budget for paid acquisition (separate from sprint fee)
- Landing page (analytics-ready)
- Onboarding flow + email sequence
- Channel playbook + ad creative
- Cohort dashboard + 30-day readout
- Scale the channel that worked
- Roll-on retainer for ongoing growth
- Hand off to in-house marketing
- Pause and rethink positioning
- ·Enterprise-only products with long procurement cycles
- ·Anyone without a working product in market
- ·Brand-only refreshes without a funnel
- ·Teams unwilling to look at the data on launch day
Quick answers.
We set up the campaigns and creative; you fund the spend directly. We tune for the first 30 days, then hand the keys over.
Whatever the cohort actually lives in. For most SME launches we end up with one paid channel (Meta or Google) and one organic motion (SEO content or partnerships).
Activation rate, day-7/day-30 retention, CAC per channel, the funnel step that's leaking, and our recommendation on next investment.
Yes. Most teams move into a monthly retainer once we've found a channel that converts. Optional, not assumed.
We'll pressure-test the idea, agree on the success metric, and decide if a sprint is the right shape.